Privacy Policy | Serenity Spa Boutique Kokomo Indiana
Legal & Transparency

Privacy Policy

How Serenity Spa Boutique collects, uses, and protects your personal information — including SMS messaging and appointment data.

📅 Effective Date: January 1, 2025 📍 Kokomo, Indiana
01 — About

About Serenity Spa Boutique

Serenity Spa Boutique ("we," "us," or "our") is a licensed beauty salon and spa located in Kokomo, Indiana. We offer professional eyelash extensions, eyebrow threading and waxing, Brazilian wax, full body waxing, brow tinting, and henna tattoo services.

Business Name Serenity Spa Boutique LLC
Location 1112 S 17th Street, Markland Mall, Kokomo, IN
Phone 765-553-7108

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at serenityspa-boutique.com, book an appointment, use our virtual queue system, or otherwise interact with us.

02 — What We Collect

Information We Collect

We collect information you provide directly to us, information collected automatically through our website, and information related to our salon services.

Information You Provide Directly

  • Name — collected when you book an appointment, fill out a contact form, or use our walk-in queue system
  • Phone Number — collected to send SMS appointment reminders and virtual queue notifications
  • Email Address — collected when you contact us or book online through our booking platform
  • Service Preferences — the type of beauty service you are interested in or have requested
  • Messages & Inquiries — content of messages you send through our contact form

Information Collected Automatically

  • IP Address — automatically collected when you visit our website
  • Browser & Device Information — browser type, operating system, and device type
  • Pages Visited — which pages on our website you visit and how long you spend on them
  • Cookies & Tracking Data — see the Cookies section below for details

Virtual Queue System Data

When you use our in-store digital token / virtual queue system, we collect:

  • Your name and 10-digit US mobile phone number
  • The service(s) you have selected
  • Your estimated service duration
  • Queue token number and timestamp
  • SMS delivery status
03 — How We Use It

How We Use Your Information

We use the personal information we collect for the following purposes:

  • To manage your appointment bookings and walk-in queue position
  • To send SMS text message notifications about your queue status or upcoming appointment (when you opt in)
  • To respond to your inquiries and contact form submissions
  • To operate and improve our website and digital services
  • To comply with legal and regulatory obligations
  • To protect the safety and security of our staff and customers
We do not sell, rent, or trade your personal information. Your data is used solely to provide and improve our beauty salon services and to communicate with you directly.
04 — SMS Messaging

SMS Text Messaging

SMS Consent: By providing your phone number and using our virtual queue system or booking an appointment, you consent to receive SMS text messages from Serenity Spa Boutique at the phone number you provide. Message and data rates may apply.

What SMS Messages We Send

  • Queue Confirmation: A confirmation message when you receive a virtual queue token, including your token number and estimated wait time
  • Your Turn Notification: A notification SMS when it is almost your turn to be served at the salon
  • Appointment Reminders: Reminders for scheduled appointments (Mink Lash Extensions and other appointment-only services)

SMS Opt-In & Opt-Out

  • You provide your phone number voluntarily when using our queue system or booking services. This constitutes your opt-in to receive related SMS messages.
  • To opt out of SMS messages at any time, reply STOP to any message you receive from us. You may also call us at 765-553-7108 or email us to request removal.
  • After opting out, you will not receive further SMS messages from us, except messages required by law.
  • To opt back in, contact us directly at 765-553-7108.

Message Frequency & Rates

  • Message frequency varies based on your salon visits and queue activity — typically 1 to 2 messages per salon visit
  • Message and data rates may apply depending on your mobile carrier and plan
  • For help regarding SMS messages, reply HELP to any message or contact us at 765-553-7108

SMS Service Provider

We use Telnyx as our SMS messaging service provider. Telnyx processes your phone number on our behalf to deliver text messages. Telnyx does not use your information for its own marketing purposes. You can review Telnyx's privacy practices at telnyx.com/privacy-policy.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All opt-in and opt-out requests are honored promptly.
05 — Information Sharing

Information Sharing & Third Parties

We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in operating our website and providing our services, under strict confidentiality agreements:

  • Square (Block, Inc.) — our online appointment booking and payment processing platform. Your booking and payment information is handled by Square. See Square's privacy policy at squareup.com/privacy.
  • Telnyx LLC — our SMS messaging provider. Your phone number is shared solely to deliver queue and appointment SMS notifications.
  • Google Firebase — our real-time database used to manage our virtual queue system. Queue token data is stored securely in Google Firebase.
  • WordPress / Hosting Provider — our website is hosted on a third-party server. Standard website logs may be collected by our hosting provider.

We may also disclose your information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Serenity Spa Boutique, our customers, or others.

06 — Security

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

  • Encrypted data transmission over HTTPS/SSL for our website
  • Secure, access-controlled storage for customer records in Google Firebase
  • Limiting access to personal data to authorized staff only
  • Using reputable, industry-standard third-party service providers

No method of data transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

07 — Data Retention

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy:

  • Virtual Queue Data — Queue tokens and associated customer data (name, phone, service) are automatically deleted from our system after 30 days
  • Appointment Records — Booking records are retained in accordance with Square's data retention policies
  • Contact Form Messages — Retained for up to 12 months to ensure complete follow-up
  • Website Logs — Standard server logs are retained per our hosting provider's policies, typically 30 to 90 days

You may request deletion of your data at any time by contacting us using the details in the Contact section below.

08 — Your Rights

Your Rights & Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request that we delete your personal data from our systems
  • Opt-Out of SMS: Reply STOP to any SMS, or contact us directly to stop receiving text messages
  • Opt-Out of Marketing: Contact us to be removed from any promotional communications

To exercise any of these rights, please contact us using the information in the Contact section. We will respond to your request within a reasonable timeframe, typically within 30 days.

09 — Cookies

Cookies & Website Tracking

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. We use cookies for the following purposes:

  • Essential Cookies: Required for the website to function properly (session management, security)
  • Analytics Cookies: Help us understand how visitors use our website so we can improve it
  • Preference Cookies: Remember your choices (such as cookie consent) so you are not asked repeatedly

You can control cookies through your browser settings. Disabling cookies may affect certain website functionality. By continuing to use our website after seeing our cookie notice, you consent to our use of cookies as described above.

10 — Children

Children's Privacy

Our services are intended for individuals 13 years of age and older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete such information from our records.

Minors under 18 who use our services should do so with the knowledge and consent of a parent or legal guardian.

11 — Changes

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will update the "Effective Date" at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes indicates your acceptance of the updated policy.

Current Version: This Privacy Policy was last updated and is effective as of January 1, 2025. It covers our website at serenityspa-boutique.com, our virtual queue system, and all in-store services offered by Serenity Spa Boutique LLC in Kokomo, Indiana.
12 — Contact

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please reach out to us:

Business Serenity Spa Boutique LLC
Address 1112 S 17th Street, Markland Mall, Kokomo, IN 46902
Phone 765-553-7108

We are happy to answer any questions about your privacy. You can also visit us in person during business hours — Mon–Sat 10AM–8PM, Sunday 12PM–6PM.

IMPORTANT NOTE

Do not require an appointment for Single services such as Eyebrows, Upper lips, Chin, Neck threading OR waxing.
Walk-ins are welcome during business hours.